ABOUT OUR TEAM

A new partnership model is on the rise. That’s where we are heading to.

A new partnership model is on the rise.
That’s where we are heading to.

It's 2019. The marketing and advertising industry is changing fast. And so are we.

Our team is a group of highly skilled and talented individuals specifically put together for your project needs. Rafa Juárez leads a versatile mix of creative minds, writers, designers, cinematographers, photographers, animators, editors, developers and producers working under an efficient partnership model of collaboration for today’s marketplace demands.  References are provided on project basis.

Over twenty years of agency experience working for Fortune 500 brands, has provided Rafa a vaste network of diverse professionals within different areas of expertise all accross the U.S., as well as in Mexico, Argentina and Spain. This diversity and outreach capabilities are the core strengths that differentiates RJC COMMUNICATIONS, LLC from other creative and production houses.

This is what makes us a Full Service Creative and Production Powerhouse.

This model gives us the flexibility to adapt to any challenge in the most efficient way, while delivering our clients a true return on investment.

Meet Rafa Juárez

CREATIVE DIRECTOR - COMMERCIAL TV DIRECTOR - WEB ARCHITECT

CREATIVE DIRECTOR
COMMERCIAL TV DIRECTOR
WEB ARCHITECT

I was born and raised in Madrid, Spain, where I graduated as Bachelor of Fine Arts with a specialty in Design, a 5-year degree. After running my own design firm with two partners for over 8 years, I moved to the U.S in 1996. I landed in San Antonio, TX where I was very excited to find the then largest U.S. Hispanic advertising agency, Sosa, Bromley, Aguilar & Associates, at a time when San Antonio was known as The Madison Avenue of Hispanic Advertising.
That was the start of over 20 years of advertising agency experience in the U.S. working at agencies in San Antonio and in Houston, TX. For a full work history, please visit my LinkedIn profile.

Here's a reference you can find in LinkedIn:
From Luis Gonzalez, Creative Director - BBDO New York  - May 25, 2015     
   
"There are few people that you can call a renaissance man (or woman) without reservation and Rafa is truly one of them. His experience runs deep and wide, and it seems like every time we talk he unveils, in his unassuming matter-of-fact way, one more incredible talent. Some of the things I know: restorer of antique paintings, travel guide through Africa and the Middle East, rancher, sailor, builder, creative director, writer, art director, designer, digital Swiss Army knife, photographer, editor, South-by-Southwester, computer ninja, and first in line to volunteer for anything at any time. His sense of duty, responsibility, ethics and justice is unimpeachable. His loyalty is girded in steel and his honesty is a guarantee and a bond. It was great working with Rafa and I look forward to collaborating with him in the future."

- Thank you Luis.

And here are some pictures of how I've transformed over time ...

Recent Work History

20015 - Present
RJC COMMUNICATIONS, LLC - San Antonio, TX - Houston, TX

Principal - Executive Creative Director - Web Architect
Commercial Television Executive Producer / Director / DP

Cancer Treatment Centers of America
Website design, TV Editorial, Video production (Creative Civilization - San Antonio, TX)

Gonzaba Medical Group
Commercial TV Direction & Production (Creative Civilization - San Antonio, TX):

2017 and 2018 Branding and AEP Open Enrollment Campaigns (English and Spanish)
Corporate video "The Gonzaba Way"
Corporate video "The Future of Gonzaba"
Doctor/Patient/Technology photoshoot
2D logo animation
Call center voice prompts audio production (Engish and Spanish)

American Momentum Bank
Print, Digital OLA, Brand Guidelines Book (Big Bite Marketers - Houston, TX)

Regions Bank
Radio, TV, digital (Big Bite Marketers - Houston, TX)

Digestive Surgery Center
Website design, 3D animation, online video (direct client - San Antonio, TX)

Weathered Souls Brewing Co.
Website design, Corporate ID (direct client - San Antonio, TX)

San Antonio Public Library
Motion graphics video presentation (direct client - San Antonio, TX)

The Barcelona Lofts
Video production (direct client - San Antonio, TX)

FrontLiner Emergency Care
Large format print production (Big Bite Marketers - Houston, TX)

The Loken Group
OLA digital campaign (Big Bite Marketers - Houston, TX)

Quest Diagnostics
POS adaptation into Spanish
Member of the new business team (Creative Civilization - San Antonio, TX)

South Texas Renal Care
Member of the new business team (Creative Civilization - San Antonio, TX)

University Health System
TV adaptations into Spanish (Creative Civilization - San Antonio, TX)

Guitar Center
Radio adaptations into Spanish (Creative Civilization - San Antonio, TX)

Chrysler
Creative video editorial (Zapboombang - LNC - Houston, TX)

Sonic
National network TV commercials editorial (Zapboombang - LNC - Houston, TX)

Bank of America
2D Animation (Zapboombang - LNC - Houston, TX)

Principal - Executive Creative Director -  Web Architect - Commercial TV Executive Producer / Director / DP

Cancer Treatment Centers of America
Website design, TV Editorial, Video production (Creative Civilization - San Antonio, TX)

Gonzaba Medical Group
Commercial TV Direction & Production (Creative Civilization - San Antonio, TX):

2017 and 2018 Branding and AEP Open Enrollment Campaigns (English and Spanish)
Corporate video "The Gonzaba Way"
Corporate video "The Future of Gonzaba"
Doctor/Patient/Technology photoshoot
2D logo animation
Call center voice prompts audio production (Engish and Spanish)

American Momentum Bank
Print, Digital OLA, Brand Guidelines Book (Big Bite Marketers - Houston, TX)

Regions Bank
Radio, TV, digital (Big Bite Marketers - Houston, TX)

Digestive Surgery Center
Website design, 3D animation, online video (direct client - San Antonio, TX)

Weathered Souls Brewing Co.
Website design, Corporate ID (direct client - San Antonio, TX)

San Antonio Public Library
Motion graphics video presentation (direct client - San Antonio, TX)

The Barcelona Lofts
Video production (direct client - San Antonio, TX)

FrontLiner Emergency Care
Large format print production (Big Bite Marketers - Houston, TX)

The Loken Group
OLA digital campaign (Big Bite Marketers - Houston, TX)

Quest Diagnostics
POS adaptation into Spanish
Member of the new business team (Creative Civilization - San Antonio, TX)

South Texas Renal Care
Member of the new business team (Creative Civilization - San Antonio, TX)

University Health System
TV adaptations into Spanish (Creative Civilization - San Antonio, TX)

Guitar Center
Radio adaptations into Spanish (Creative Civilization - San Antonio, TX)

Chrysler
Creative video editorial (Zap Boom Bang - LNC - Houston, TX)

Sonic
National network TV commercials editorial (Zap Boom Bang - LNC - Houston, TX)

Bank of America
2D Animation (Zap Boom Bang - LNC - Houston, TX)

Principal - Executive Creative Director - Film Director - Web Architect
Commercial Television Executive Producer / Director / DP

Cancer Treatment Centers of America
Website design, TV Editorial, Video production (Creative Civilization - San Antonio, TX)

Gonzaba Medical Group
Commercial TV Direction & Production (Creative Civilization - San Antonio, TX):

2017 and 2018 Branding and AEP Open Enrollment Campaigns (English and Spanish)
Corporate video "The Gonzaba Way"
Corporate video "The Future of Gonzaba"
Doctor/Patient/Technology photoshoot
2D logo animation
Call center voice prompts audio production (Engish and Spanish)

American Momentum Bank
Print, Digital OLA, Brand Guidelines Book
(Big Bite Marketers - Houston, TX)

Regions Bank
Radio, TV, digital (Big Bite Marketers - Houston, TX)

Digestive Surgery Center
Website design, 3D animation, online video (direct client - San Antonio, TX)

Weathered Souls Brewing Co.
Website design, Corporate ID (direct client - San Antonio, TX)

San Antonio Public Library
Motion graphics video presentation (direct client - San Antonio, TX)

The Barcelona Lofts
Video production (direct client - San Antonio, TX)

FrontLiner Emergency Care
Large format print production (Big Bite Marketers - Houston, TX)

The Loken Group
OLA digital campaign (Big Bite Marketers - Houston, TX)

Quest Diagnostics
POS adaptation into Spanish
Member of the new business team (Creative Civilization - San Antonio, TX)

South Texas Renal Care
Member of the new business team (Creative Civilization - San Antonio, TX)

University Health System
TV adaptations into Spanish (Creative Civilization - San Antonio, TX)

Guitar Center
Radio adaptations into Spanish (Creative Civilization - San Antonio, TX)

Chrysler
Creative video editorial (ZapBoomBang - LNC - Houston, TX)

Sonic
National network TV commercials editorial
(ZapBoomBang - LNC - Houston, TX)

Bank of America
2D Animation (ZapBoomBang - LNC - Houston, TX)

March 2009 - April 2015
LOPEZ NEGRETE COMMUNICATIONS - Houston, TX

Associate Creative Director (Copy)

Bank of America
Dr Pepper
7UP
Verizon FiOS
Reliant Energy
Walmart
Sam's Club
MillerLite
AARP
Southern California Edison
Phillips66

AWARDS

2018 The Cancer Awareness Advertising Awards

Gold and Silver Awards - Social and Television categories
CLIENT: Hispanic Advisory Council of Cancer Treatment Centers of America
CAMPAIGN: “No Esperes”
AGENCY: Creative Civilization

2018 Imagen Awards Nomination for Best On-Air Advertising
CLIENT: Hispanic Advisory Council of Cancer Treatment Centers of America
CAMPAIGN: “No Esperes”
CATEGORY: Television
AGENCY: Creative Civilization  

2011 Houston ADDY Awards
Gold ADDY Best of Show / Broadcast – 2 Silver – 3 Citation of Excellence
CLIENT: Bank of America
CAMPAIGN: "Cero Responsabilidad"
CATEGORIES: TV – Print
AGENCY: Lopez Negrete Communications

2010 Houston ADDY Awards
9 Gold - 8 Silver - 7 Citation of Excellence
CLIENT: Dr Pepper Snapple Group
CAMPAIGN: "VIDA23"
CATEGORIES: Website – TV – Animation – Interactive media – Social
AGENCY: Lopez Negrete Communications

2010 AMA Houston Crystal Awards
CLIENT: Dr Pepper Snapple Group
CAMPAIGN: "VIDA23"
CATEGORIES: TV – Print – Interactive media
AGENCY: LNC

2009 Art Directors Club of Houston – FINALIST MENTION
CLIENT: Dr Pepper
CAMPAIGN: "VIDA23"
CATEGORY: Website
AGENCY: LNC

2005 CADDY Awards – Detroit Creative Directors Council
CLIENT: JEEP
CAMPAIGN: “Siempre bello"
CATEGORY: MULTIMEDIA
AGENCY: GlobalHue

2004 AdAge Magazine - Most Accepted TV Spot among Hispanic audience.
CLIENT: 2004 DODGE DURANGO LAUNCHING CAMPAIGN
SPOT: "Necklace"
CATEGORY: TV
AGENCY: GlobalHue

2001 EAGLE Awards – Mexico
CLIENT: PROCTER & GAMBLE
CAMPAIGN: NYQUIL / DAYQUIL
CATEGORY: DOUBLE PAGE MAGAZINE
AGENCY: Bromley Communications

2001 National ADDY Awards
CLIENT: PROCTER & GAMBLE
CAMPAIGN: NYQUIL / DAYQUIL
CATEGORY: DOUBLE PAGE MAGAZINE
AGENCY: Bromley Communications

1999 Advertising Age EFFIE Awards - Latin American Effectiveness Award - AdAge International (Otober 1999)
CLIENT: WESTERN UNION
CAMPAIGN: “ORIGENES”
CATEGORY: CHANGE OF STRATEGY
AGENCY: Sosa, Bromley, Aguilar & Associates

SOFTWARE PROFICIENCY

-
Adobe Creative Cloud: Premiere Pro, After Effects, Photoshop, Lightroom, In-Design, Illustrator, Muse, Audition, Dreamweaver, Media Encoder, Spark, XD.
- FinalCut Pro – SoundTrack Pro
- HTML5 – (HTML, Java, CSS)
- Webflow
- Content Management Systems (LightCMS)