January 2022 - June 2023
Southside First Economic Development Council - San Antonio, TX

20015 - Present
RJC COMMUNICATIONS, LLC - San Antonio, TX - Houston, TX

Principal - Executive Creative Director - Web Architect
Commercial Television Executive Producer / Director / DP
Director of Marketing and Communications

www.tesotaphx.com
Brand design, website design and development, SEO

www.LaTarantaOviedo.com
Brand design, website design and development, SEO

www.euliserpolanco.com

E-Commerce website design and development on Shopify(Spanish), SEO

www.RTRlandServices.com
Brand design, website design, SEO


www.matijuarez.net
E-Commerce website design and development on Shopify, SEO

www.artedemati.com
E-Commerce website design and development,
on ArtStoreFronts.com platform. (Spanish), SEO

RP Agency - San Antonio, TX
The Link video production

City of San Antonio Animal Care Services:
Guidelines Translation into Spanish

Southside First Economic Development Council
Director of Marketing and Communications
Video productions - YouTube Channel - Events Coverage
Website design v. 2.0
Social Media Content Strategy - SEO
2022-2023 website design & maintenance
Brand Guidelines Book
Video, Digital, Social Media and Print advertising
Media Planning and Media Relations / PR
Google Ads Campaign planning
CRM - Mailchimp integration
Keeva Integration - Fundraising

Texas Vista Medical Center
Former Southwest General Hospital
Corporate Videos - Events coverage
RP Agency - San Antonio, TX

Embrey Partners, Inc
Development | Construction | Management
Photo shoots / Social Media Assets (direct client - San Antonio, TX)
45th Anniversary Corporate Video
Events videos

Volk & McElroy
Trial Attorneys
TV Commercial Campaign 2020 (direct client - San Antonio, TX)

Gonzaba Medical Group

New Guadalupe Clinic Video Production 2020
(direct client - San Antonio, TX)
New Northwest Clinic Video Production 2018

Whataburger - Armed Forces Entertainment - Synchrony Financial
Brand TV Creative -
Bilingual Social Media Creative & Production (FPO Marketing - San Antonio, TX)

Cancer Treatment Centers of America
Website design, TV Editorial, Video production (Creative Civilization - San Antonio, TX)

Gonzaba Medical Group
Commercial TV Direction & Production 2017-2019 (Creative Civilization - San Antonio, TX):
Corporate videos - Photo shoot - Motion graphics

American Momentum Bank
Print, Digital OLA, Brand Guidelines Book (Big Bite Marketers - Houston, TX)

Regions Bank
Radio, Bilingual TV, digital (Big Bite Marketers - Houston, TX)

Digestive Surgery Center
Website design, 3D Ambulatory Procedures Animations, online video ads (direct client - San Antonio, TX)

Weathered Souls Brewing Co.
Website design, Corporate ID (direct client - San Antonio, TX)

San Antonio Public Library
Motion graphics bilingual video presentation (direct client - San Antonio, TX)

The Barcelona Lofts

Video production (direct client - San Antonio, TX)

FrontLiner Emergency Care
Large format print production (Big Bite Marketers - Houston, TX)

The Loken Group
OLA digital campaign (Big Bite Marketers - Houston, TX)

Quest Diagnostics
POS adaptation into Spanish
Member of the new business team (Creative Civilization - San Antonio, TX)

South Texas Renal Care
Member of the new business team (Creative Civilization - San Antonio, TX)

University Health System
TV adaptations into Spanish (Creative Civilization - San Antonio, TX)

Guitar Center
Radio adaptations into Spanish (Creative Civilization - San Antonio, TX)

Chrysler
Creative video editorial (Zapboombang - LNC - Houston, TX)

Sonic
National network TV commercials editorial (Zapboombang - LNC - Houston, TX)

Bank of America
2D Animation (Zapboombang - LNC - Houston, TX)

CREATIVE - PRODUCTION - EDITORIAL

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INTRO

Under RJC COMMUNICATIONS, LLC brand, Rafa Juárez offers strategic creative direction, multi-channel execution, production and non-linear editing services to companies, corporations, advertising agencies and production houses, based on the communication strategy provided by the client.

In other words, Rafa Juárez is your Creative and Production partner for your projects.

Rafa relies on your research, the brand strategy and the brief made by your marketing department, or by your advertising agency. Because Rafa provides insights driven creative direction, the creative brief is the starting point of every campaign.

Rafa also provides Production services only based on your approved creative ideas.

CREATIVE

Rafa and his team develop creative ideas and executions for Digital, Broadcast and Print media, including:

• Concept statements
• Original  copywriting - English and Spanish
• Script/Copy adaptation/transcreation - English to Spanish and viceversa
• Innovative Graphic Design
• Art Direction
• Storyboard Visualization
• Image Search & Selection
• Layouts
• Talent Specs & Selection
• In-Studio and On-Location talent direction & coaching


We offer also full Corporate Image & Brand Design, from logo design to its applications and desktop publishing of the Brand Guidelines Book.

That makes our Creative Services.

Contact us today to discuss your project and your needs, we are here to help!

PRODUCTION

Once we have approval on the creative ideas and executional approach, we move on to Production for different channels:

• Digital Production:
- Website design and development
- Responsive design for desktop, tablet and smart phones
- Design of static and gif animated display banners
- GoogleAds campaigns
- Keyword and SEO campaigns

• Commercial TV: On-location and In-studio TV shoot
- Film & video direction
- Photography direction
• Director's Treatment
- Executive Production
- Production Design - Equipment - Crew - Casting - Location scouting - Set set-up, etc.
- Talent management
- Budget allocation and quote preparation
- Pre-production book & pre-pro meeting
- Multi-format :15TV - :30TV - 60TV - Infomercial - Documentary - Interviews
- Post-Production

• Online video: On-location and In-studio video shoot - Multi-format
• Photoshoot: On-location and In-studio Photoshoot
• Radio production: Voice recording and music full mix edit - Sound design and SFX
• Print Production: Press, magazine, DM and large format campaigns

EDITORIAL - POSTPRODUCTION

Rafa Juárez and his team offer full post-production services, which include:

• Creative Non-Linear Editing
• Color correction and color grading

• Audio recording, Sound design & SFX
• Motion Graphics
• 2D & 3D animation
• Stop-Motion
• Motion tracking
• Green screen & keying

We produce offline and online versions for digital and traditional  media.